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AWARENESS CAMPAIGN, GENERATIVE AI, FILM & ANIMATION, STORYTELLING,

SEE MY PAIN

HELAN

It’s difficult to really understand something you can’t see. Take mental illness for example…

See My Pain is an award winning generative-AI-driven campaign aimed at raising awareness around mental health issues. Working with Belgian health insurance provider Helan, we gathered the thoughts of Lotte, Sarah and Wouter – 3 individuals suffering from autism, anxiety and psychosis – and explored how artificial intelligence would interpret their most personal and profound feelings. Then we showed them the results to open up a dialogue on the subject. The resulting video campaign gained a lot of traction in Belgium and was covered by various magazines and news outlets.

3 faces symmetrical
Lotte a smoke furled transparent window between one lo 2481fb56 71dd 429e a559 4a069ee7682e Lotte one person isolated from the rest of the world t f8d91cbb 5f9d 4bb1 a25d 6315ceb474e3 Mark the shark a singlular woman cocooned in foetal position al b920e65f dfb4 4661 930c 2a44a5bea61b Sarah lperson curled up in foetal position scared and f824730b eee1 4e01 92cf ecad33c090e9 Mark the shark a winged man tied to the table unable to fly old 0fc59c94 ca5f 4cec 98ee 7251255c5c58 Mark the shark an angel with beautiful wings lying strapped dow 0c169324 ecc5 4748 b9da f38a108911b4
Lotta c 1 Lotte one person isolated from the rest of the world t f8d91cbb 5f9d 4bb1 a25d 6315ceb474e3 Lotte a smoke furled transparent window between one lo 2481fb56 71dd 429e a559 4a069ee7682e Mark the shark a sad lonely woman floating in space next to pla 6d07c436 fb10 4c75 b948 f40c98ffcfc7 Mark the shark a sad lonely woman that can see the rest of the cd3b347c 61a7 4806 a1ce 3243fc49a71e Mark the shark a woman sitting in a room full of people but she 8102275c 046c 44d7 be22 b0fe24b3ae9f Mark the shark people standing all around a lonely sad woman bu 49ab11cc a511 4846 9415 8cc50d0a2be7
Sarah c 1 Sarah lperson curled up in foetal position scared and f824730b eee1 4e01 92cf ecad33c090e9 Sarah looking down at a lonely figure lying curled up f0f4a09f 1518 4b2c bee7 ec9ba3afeedb Sarah woman curled up on the floor in foetal position 0f56cd46 cbee 446b bb42 f05d492b2136 Mark the shark a singlular woman cocooned in foetal position al 12b98633 4e88 4d74 9966 ba1af8354b24 Mark the shark person curled up in a foetal position cocooned a 3caf87eb bba5 4549 9814 538de625477c Mark the shark a singlular woman cocooned in foetal position al b920e65f dfb4 4661 930c 2a44a5bea61b
Wouter c 1 Mark the shark an angel with beautiful wings lying strapped dow 0c169324 ecc5 4748 b9da f38a108911b4 Mark the shark a man with great big wings lying flat on a hospi b0402329 d208 4a25 ac5f e8ea387c04f7 Mark the shark a man with giant beautiful butterfly wings lying 9a25e188 f267 4051 947c 299395414616 Mark the shark a man with giant butterfly wings lying down stra 011a71ca d1c5 48f4 860a b80ed35ddecc Mark the shark a winged man tied to the table unable to fly old 0fc59c94 ca5f 4cec 98ee 7251255c5c58

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